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Building a mobile event app and publishing it on an App Store is typically not enough to get your attendees to download and use it. As much as we all hope for a "Field of Dreams" experience, providing an app for your event does not automatically mean adoption.


Learn how Allan Villanueva, Event Manager for Ewing Irrigation and Landscape Supply, effectively marketed his mobile event app to drive downloads. Hear tips to ensure your attendees embrace the app once they’ve downloaded it.