According to the 2026 Cvent Planner Sourcing Report, 75% of planners engage with CVBs—yet many are only scratching the surface of what’s possible. In the modern MICE landscape, a destination’s success relies on a seamless connection between the CVB, the venue, and the planner.

This session breaks down how to move beyond basic inquiries to create a strategic alliance. We’ll explore how destination insights, expert matchmaking, and on-the-ground support can reduce planning friction, strengthen hotel negotiations, and create world-class delegate journeys often using resources that are already at your fingertips.

By attending this webinar, you will:

• Master the language that aligns planner needs with venue capabilities and CVB resources.
• Learn how to use destination data to find the perfect "fit" faster, reducing RFP fatigue for everyone involved.
• Discover how CVB-led support can take the weight off planners and venue staff during the critical execution phase.
• See how collaborative destination data helps planners justify location choices while enabling CVBs and venues to demonstrate long-term event impact.