During this webinar, you'll learn:
- How to define event ROI
- What’s different about calculating ROI for events
- How to approach revenue generating events vs. events not directly related to revenue
Return on Investment, or ROI, is a term that can send shivers down the spines of the most seasoned meeting and event professionals. Fear not! Understanding ROI doesn’t have to be scary.
Cvent’s Essential Guide to Event ROI series will help you build the foundation for uncovering the true business value of your events. In this first webinar, we will define event ROI, showcase real-life examples, and provide you with a new way to view the event ROI equation.
Vice President, Enterprise Marketing
Brad Gillespie is Vice President of Enterprise and Corporate Marketing for Cvent. He was formerly Vice President of Global Marketing for SiriusDecisions. Follow him on Twitter and Instagram @tbradg