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On-Demand Webinar

The Eight Essential Drivers of Event ROI

When it comes to calculating event ROI, understanding the costs and benefits associated with your events is critical. In Part 1 of Cvent’s Essential Guide to Event ROI, we defined ROI. Now, it’s time to take a hard look at that equation and explore the drivers of both event costs and benefits.


Event ROI isn’t cut and dry. But our goal is to arm you with the tools needed to display the true impact that your events program has on your organization.

In this webinar you’ll learn:

  • All eight drivers of Event ROI, as broken down into costs and benefits
  • What expenses impact costs associated with your event
  • How benefits are made up of more than revenue

Featured Presenter

Joe Skiados

Stephen Carroll

Senior Director, Enterprise Marketing & Partnerships