During this webinar, you'll learn:
- How to define event ROI
- What’s different about calculating ROI for events
- How to approach revenue generating events vs. events not directly related to revenue
When it comes to calculating event ROI, understanding the costs and benefits associated with your events is critical. In Part 1 of Cvent’s Essential Guide to Event ROI, we defined ROI. Now, it’s time to take a hard look at that equation and explore the drivers of both event costs and benefits.
Event ROI isn’t cut and dry. But our goal is to arm you with the tools needed to display the true impact that your events program has on your organization.
In this webinar you’ll learn:
Senior Director, Enterprise Marketing & Partnerships