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How to capture event attendee buying signals and transform them into sales pipeline in 24 hours or less

Even if they aren’t talking to you, your attendees are trying to tell you something. They’re leaving digital breadcrumbs everywhere they go, before, during, and after your event that can help you build out robust prospect profiles and transform leads from net new to sales ready. These breadcrumbs are called buying signals, and they’re invaluable. In this webinar, we’ll show you how to identify these signals and act on them.


In this webinar, you’ll learn how to:

  • Collect relevant info about your prospects
  • Rapidly transform that info into value
  • Prioritize leads for follow-up by the time your event is over
  • Which buying signals to capture at each stage of the event

Featured Presenter

Joe Skiados

Myllisa Patterson

Senior Director of Marketing, Cvent

With 15 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.