Cvent, Inc. 1765 Greensboro Station Place 7th Floor, Tysons Corner, VA 22102
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The Invisible Workload of Event Planners

A celebration of all that you do!

Ask any planner about the invisible workload of their job and they’ll know exactly what you’re talking about. It’s the work you do for your organization that goes completely unnoticed. The endless list of tasks that would draw attention only if they didn’t happen. The stress you manage, the chaos you endure, the mental weight of it all.


This is a celebration of the invisible workload of planners—direct from the frontlines—with Zoe as your guide. Explore, learn from other top planners, and learn to eliminate your invisible workload so that you can spend more time on what matters most.

Eliminate Your Invisible Workload with Event Tech

Planning and executing events means dealing with loads of manual process and details. Cvent’s event management platform automates and simplifies the entire planning process. Venue sourcing, website building, employee wrangling, reporting and beyond. Inside, we’ll show you how top planners are automating the mundane so you can focus on what really matters—creating a once-in-a-lifetime experience for your attendees.

Featured Presenters

Joe Skiados

Myllisa Patterson

Senior Director of Marketing

With 18 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.

Joe Skiados

Jen Maltba

Manager, Account Based Marketing

Prior to joining Cvent, she was the Marketing Programs Manager on the Corporate Events Team at Blackboard, a technology provider that led the adoption of online education. In this position, she focused on the branding, marketing, and planning of a variety of events, including Blackboard’s annual conference, BbWorld with 200+ education sessions for 2,500 attendees.

Before Cvent & Blackboard, Jennifer served as a marketing specialist at Orbitz Worldwide and Transportation Insights. She earned a Master of Science in Integrated Marketing Communications from West Virginia University and a Bachelor of Science in Advertising Communications from Appalachian State University. Go Mountaineers!

Joe Skiados

Paulina Curto

Manager, Meetings & Events

Paulina has more than 10 years of experience planning and managing events. From high-touch luxury meetings and VIP incentive programs, to large-scale conferences and trade shows, she is an expert in handling the “Invisible Workload” of planners, enabling her to deliver more successful events with a more balanced mindset. With a background in marketing, she understands that a memorable event experience means increased customer engagement and brand loyalty. By leveraging this marketing mindset and incorporating the latest industry trends and technology to her role, she’s helped connect thousands of people around the world and bring their ideas to life through powerful live events.