During this session you’ll learn:
- How the six fundamental human needs inform personality
- What data you need to power personalization
- How event tech can create personal experiences for attendees
On-Demand Webinar
Every person has six fundamental human needs. But not everyone places the same value on each need. Our planner personality is made up of a unique mix of these six needs and shapes the way we view ourselves and the world around us. Listen as Myllisa Patterson explains why knowing who you are at your core, doubling down on your strengths, understanding your weaknesses, and going beyond your comfort zone will deliver personal and relevant results for your audience.
Marketing Campaigns Director, Cvent