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On-Demand Webinar

Setting Goals (and expectations) for Event ROI

Not all goals are created equal. That’s why, when setting goals for event ROI, it’s important to set them the right way. Given that meetings, conferences, trade shows, and other events can account for 25%, or more of a typical B2B marketing budget, our ability to measure value in terms of event ROI continues to rise in importance for events and marketing leaders. Maintaining clear objectives for every single event makes evaluating the success of that event possible.


We’ve established eight steps to help you set the right event goals. From understanding historical data to communicating goals with stakeholders, we’ll show you how to set yourself up to prove event ROI.

In this webinar you’ll learn:

  • Goal setting and event types
  • Event objectives, metrics, and KPIs
  • The Eight Steps on your journey to goal setting

Featured Presenter

Joe Skiados

Brad Gillespie

Vice President of Marketing & Partnerships

Brad Gillespie is Vice President of Enterprise and Corporate Marketing for Cvent. He was formerly Vice President of Global Marketing for SiriusDecisions. Follow him on Twitter and Instagram @tbradg