Event Marketing. What does it mean? Too often, the event marketing discussion focuses mostly on event promotion. But the average B2B organization spends 40% of its marketing budget on live events, so we know that an event marketing strategy needs to encompass more than just audience generation.
Marketing Strategy Integrated
During this discussion, we’ll uncover why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.
Gain a better understanding of how event marketing fits into your event program.
Senior Director
Event Cloud Marketing Campaigns
Myllisa Patterson is Senior Director of Event Cloud Marketing Campaigns at Cvent. With 18 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.
Manager, Event Marketing
Since joining Cvent in January 2016, Alyssa Peltier has lead various customer-facing programs that includes advocacy, feedback strategy, storytelling, and most recently, corporate event marketing. She manages a team that is responsible for the marketing strategy
