Optimizing the Impact of Your Live Events Program
According to their 2019 study, SiriusDecisions reports that events now represent as much as 40% of marketing budgets for B2B organizations. Brands continue to prioritize live events as a part of an integrated marketing approach, but are we getting the most out of this investment? This practical and insightful webinar highlights five critical success factors for optimizing the impact of live events and then offers a framework to make sure your teams can execute with consistency.
