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Mystery Solved: Inside the Minds of Event Attendees

Millennials, Gen-X’ers, and Baby Boomers. All likely attend your professional events, and all have unique pain points, pressures, and preferences. Outside of those who actually take the time to fill out surveys, finding out what’s really on their minds can be extremely difficult—which makes planning and executing events that much harder. Adding the differences among global attendees, it’s easy to feel lost.


That’s why Cvent and Edelman surveyed 3,000 (1,000 people from each the United States, UK, and Germany) attendees of professional conferences in the past six months—and at least 10 events in the past year. The goal: to really get inside the minds of your event attendees.

Join us for this 45-minute webinar and we’ll share the results.

In this webinar, you’ll learn:

  • Previously uncovered insights from attendees about what makes them return to your events, and what keeps them away.
  • The unique differences regarding the attendee event experience across the United States, UK, and Germany.
  • Actionable recommendations you can take right now based on the results of this study.

Featured Presenters

Joe Skiados

John Hunter

Manager, Content Marketing

John is the Manager, Event Cloud Content Marketing at Cvent. He has extensive copywriting experience across a diverse set of industries, including broadcast television, retail advertising, associations, higher education, and corporate public relations. John has written copy for television, radio, direct mail, websites, email campaigns, blogs, retail advertisements, sales collateral, magazine articles, case studies, eBooks, research reports, white papers and more..

Joe Skiados

Kayla Sommers

Meetings and Events Professional

Originally from Upstate New York, Kayla Sommers Joined the events team at Cvent in 2016. With a deeply rooted passion for event design and attendee experience, Kayla owns a variety of roles with a focus in high profile social events and client facing programs at the enterprise level. Creativity and onsite execution are her secret weapons to successful events, in which she began perfecting as a community event planner within her Alma Mater’s Honors Society.

Joe Skiados

Jonathan Wibberley

EVP, Head of West Coast at Edelman

With over 15 years of experience in delivering market research and consulting solutions across 5 continents, Jonathan Wibberley leads Edelman Intelligence’s San Francisco Bay Area operation. Jonathan has worked both client and agency-side. He has built specialist teams and worked with a variety of firms -from early stage start-ups to Fortune 500 leaders.