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On-Demand Webinar

Metrics, KPIs, and Math

Understanding How to Calculate Event ROI

It’s time to do the math. In Part I and Part 2 of this series, we defined event ROI and uncovered The Eight Essential Drivers of Event ROI. Now it’s time to go one step further. You have all the pieces you need to put the puzzle together. We’ll walk you through the step-by-step process of calculating ROI for your events using The Eight Essential Drivers for Event ROI.


Get the real equation and figure out the return on investment of your events. Now that you understand what ROI is and what drives it, you can begin filling in the equation.

In this webinar you’ll learn:

  • The Eight Essential Drivers of Event ROI
  • The basic equation for calculating event ROI
  • How to use data to solve the ROI equation

Featured Presenter

Joe Skiados

Stephen Carroll

Senior Director, Enterprise Marketing & Partnerships