Event ROI calculation doesn’t happen in a vacuum. Aside from the eight essential metrics, there are event objectives that are important to the analysis of overall event success. The first step is measurement, then reporting, then analysis. With the help of reports, dashboards, and more, you can show event impact and tie that impact to overarching business success.
The Eight Essential Drivers of Event ROI are the key to proving event success. But, there is difficulty in measuring and capturing the different drivers. Learn how to identify which are most important to proving the impact of your events.
In this webinar, you’ll learn how to:
Measure the ROI of events you own or attend
Develop event program dashboards
Provide insight into ROI by understanding its relationship to core drivers
Create a holistic event program that ties to business goals
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Bringing it All Together
Success doesn’t happen in a day. While measuring, reporting, and taking the time to analyze data takes effort, it’s worth it. We’ll show you where to start.