Cvent, Inc. 1765 Greensboro Station Place 7th Floor, Tysons Corner, VA 22102
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Planners 101: A Hotelier’s Guide to Meeting the Needs of Every Meeting Planner

Developing a relationship with planners — and understanding their unique needs and challenges — can pay off in big ways for your group business. That’s why we produced our recent e-book, Planners 101: A Hotelier’s Guide, in which we identify seven main types of planners based on their employers and the types of events they plan.


During this webinar, we’ll give you the rundown of each planner’s behaviors and quick tips for how to cater to their business needs. After attending, you should better understand the roles, challenges, and motivations of each planner type so that you can:

  • Respond nimbly to RFPs.
  • Cater to their specific needs.
  • Secure more bookings and capture repeat business.

Featured Presenter

Joe Skiados

Jackie Kline

Senior Marketing Associate, Cvent