According to a recent study, only 60% of marketers and planners are satisfied with their event strategy and results. Whether you are a seasoned enterprise planner or just beginning to build your strategy, find out how to use the Five W's to seamlessly execute multi-city event programs that strengthen customer relationships and build pipeline.

In this webinar, you’ll learn how to:

  • Flawlessly execute your national event program using the 5 W’s
  • Fill your events with the right prospects and customers
  • Gain strategic alignment across your organization
  • Track event ROI to prove value and share results with key stakeholders


Strengthen client relationships with events

73% of B2B marketers say events are better than other tactics for customer engagement. Learn how to leverage face-to-face interactions to increase pipeline and revenue.

Boost Revenue through Strategic Event Planning

Find out how to plan efficiently and strategically so your event programs consistently increase quality face time, boost sales pipeline and make you look like a planning pro.