Using Events to Build Pipeline and Generate Revenue

Events are business critical. From driving deep engagement, to reaching broad audiences with your message, events are a key tool that enable marketers and sellers to keep their flow of leads constant and highly converting.

Now, a new mix of virtual, in-person, and hybrid events can be used to help grow revenue. And the question becomes, how can we best use events at different stages of the buyer’s journey? In this webinar we’ll sit down with guest Forrester to discuss:

• A framework you can use to select which events should fuel your demand programs
• Tips on how to use a mix of virtual, in-person, and hybrid events
• Advice for capturing and integrating event data into your tech stack for faster, more informed follow up