Architecting Your Marketing + Events Program for 2021

Today’s marketing execs are faced with a challenge. Leaders tasked with planning, budgeting, and designing events are questioning how to execute strategies to generate leads while keeping attendees safe.

Cvent’s CMO, Patrick Smith will examine the reality, challenges, and opportunities in the current environment, while sharing strategies for success now and in 2021.

In this webinar, we’ll discuss:

• How to build your team’s core competencies around virtual events
• Planning for the return of small, local meetings and events as marketing and travel budgets start to recover
• Ways to think ahead when planning hybrid events and in-person events for 2021
• Key factors to architecting a programmatic channel that extracts maximum value from events, no matter the uncertainties faced