Bark Up the Right Tree: Align Your Event Marketing Strategy to the Right Promotional Channels

New and unique ways to promote your events and organization are constantly popping up, from TikTok, and LinkedIn Conversation Ads, to influencer marketing and podcasts. But how do you know what channels are right for your company? How can we incorporate these innovative tactics into our overall marketing and event strategy? Join this session as we look at how and when leveraging these new channels help tell your brand story and promote your events.

Key Takeaways:

• Get ideas of what channels and tactics Event Planners & Marketers are using today or that might be coming in the future.
• Hear about how to leverage your audience and other channels for amplified reach
• Discover new ways to repurpose content and extend your event lifecycle