What’s Trending for Event Marketing’s Future? Inform Your 2022 Plan

Marketing has been through the wringer over the past 18 months, especially when it comes to the role of events. Recent studies from the Global Business Travel Association (GBTA) and Forrester point to the upcoming changes for the event and business travel space. Staying on top of these trends will help you inform your own decision-making and approach to managing people, processes, the necessary technologies for live event programs, and ultimately, marketing success now and into the future.

Watch On-Demand, and hear from Cvent’s executive marketing team who will share their candid insights on the trends impacting the future of event marketing.

In this session, you’ll learn:

• Key lessons learned by Cvent throughout the pandemic, how we adapted, and what will carry forward into the future
• The role of all types of events in the new marketing landscape
• Trends to expect as we head into 2022 and beyond