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Marketers and event professionals around the world are tightening their budgets, scrutinizing every single expenditure, and asking themselves when in-person events will happen again and what will they look like. Having processes in place to understand your total event program and its impact on your business will help you make smart business today, and in the near future.

Join us for a one-hour webinar where we’ll share new research and insights into how having complete understanding of your total event program and the ROI of your events can help you not only control costs, but also help you get the most out of your future events. We’ll also share Cvent’s approach in the current environment, and how we are preparing for the future.

In this webinar,you’ll learn:

  • Best practices for using ROI and other KPIs to make informed event decisions
  • How to strategically think about different types of events, both now and in the future
  • Tips for managing your holistic event program

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Can't join us for the live webinar? We'll send out the recording to all registrants