Event organizers are entering a new sourcing era, where AI and GEO are reshaping how programs are researched, how destinations and venues are discovered, and how sourcing decisions begin taking shape before a shortlist is finalized.
In this session, we’ll explore what that shift means for the industry, where sourcing behavior is headed next, and how Cvent’s product vision supports a more connected path from discovery to shortlist to RFP.
You’ll leave with a sharper point of view on the future of sourcing, plus practical ideas to adapt your strategy and plan with confidence in an increasingly AI-powered world.
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Thursday, June 17, 2021 at 2:00 p.m. ET
Thursday, June 17, 2021 at 2:00 p.m. ET
Thursday, June 17, 2021 at 2:00 p.m. ET
Our sourcing networks attract thousands of planners and generate billions of dollars in buyer spend. Can planners find your venue today?
The best hotel marketing includes a face-to-face connection. Meet thousands of event professionals at our largest conference and attend...
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Kelli Kopec
Director, Product Marketing
Cvent

Ashley Phelps
Senior Manager, User Experience
Cvent

Sam Brown
Assistant Team Lead, SEO/GEO
Cvent
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