Seeing Your Buyers More Clearly: The Event Opportunity

The event opportunity for marketers lies in capturing attendee insights, linking them to what is known about contacts and accounts, and taking action. Maximize the demand generation potential of your event program.

In this webinar, you’ll learn how to:

• Identify collection points of firmographic, demographic, and activity data in your live events
• Maximize event engagement to build and complete buyer profiles
• Leverage insights for more effective post-event nurture strategies

76% of B2B marketers consider events as their most successful top-of-funnel tactic.