The Digital Transformation of the Event Channel

Marketers are pros at finding the good in a tough situation, but even marketing leaders have struggled to account for the loss of leads from 2020 in-person events. Luckily, virtual events provided an answer.

Join Myllisa Patterson, Senior Director of Demand Generation at Cvent, and Conrad Mills, Analyst at Forrester.

Together,they’ll explore these four key areas that marketers should use to fully take advantage of this unique opportunity:

• How to rethink your team’s structure and skillset –event marketing, digital marketing,and demand gen are working together in new ways
• Best practices for bringing events into your digital programming
• Reimagining your definition of an event lead
• Tips on converging your tech stack