New traveller behaviours and emerging technologies are reshaping business travel as we move into 2026. The latest GBTA sentiment poll shows optimism rebounding while many programmes still anticipate tighter budgets and shifts like longer trips, multi-stop itineraries, and reduced day travel.
This session brings together GBTA and Cvent insights to help hoteliers understand these evolutions and prepare their 2026 RFP strategy.
What You’ll Learn:
Who should attend?
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Thursday, June 17, 2021 at 2:00 p.m. ET
Thursday, June 17, 2021 at 2:00 p.m. ET
Thursday, June 17, 2021 at 2:00 p.m. ET
Our sourcing networks attract thousands of planners and generate billions of dollars in buyer spend. Can planners find your venue today?
The best hotel marketing includes a face-to-face connection. Meet thousands of event professionals at our largest conference and attend...
"I started my career at Cvent right out of college and today I feel the same way as I did then – proud to be a part of a company whose employees are passionate, driven, innovative, and forward-thinking individuals."
- Lauren S.
Laura Cresswell
Principal Solutions
Consultant Supplier & Venue Solutions
Cvent
Catherine Logan
Regional Senior Vice President
EMEA & APAC
GBTA
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