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On-Demand Webinar

Changes in Group Business: What to Know and How to Succeed

Though group business accounts for one-third of hotel revenue, it is the most overlooked area for hoteliers when it comes to identifying trends, analyzing buying behaviors, and understanding data.

Please join us for this webinar, Changes in Group Business: What to Know and How to Succeed. We’ll take a look at U.S. trends in group demand and occupancy, group occupancy by market, and the transient and group mix.

Watch the recording


In addition, we’ll:

  • Discuss divergent demand drivers for transient leisure and group business
  • Uncover insights from our quarterly Group Business Outlook -- a forward-looking view at the U.S. group booking pace and activity for the next 24 months
  • Dive into event planner behaviors
  • Consider how the digital transformation has affected the hotel industry

Featured Presenters

Joe Skiados

Brian Berry

Senior Vice President of Sales and Data Analytics, Cvent

Brian Berry is Senior Vice President of Sales and Data Analytics for Cvent where he engages with executives throughout the hospitality industry to strengthen marketing returns and develop deeper performance insights.  He provides strategic leadership and direction for the Cvent Supplier Network, continuously developing better connections between hotels and meeting planners.

Prior to joining Cvent, Brian was Senior Vice President of Sales and Revenue Management for Host Hotels & Resorts, the largest lodging real estate investment trust and one of the largest worldwide owners of luxury and upper upscale hotels. Brian has over 20 years of Revenue Management experience and was responsible for providing strategic leadership to over 120 hotels on four continents.

Prior to joining Host, Brian held regional and corporate management positions with ITT Sheraton and Starwood Hotels in both North America and Europe.  Brian is a graduate of the Cornell University Hotel School and Johns Hopkins University Carey Business School.

He serves on numerous industry and education advisory boards including Marriott’s Distribution Advisory Council, HSMAI Americas Board and Chief Revenue Officer Council, AH&LA Customer Innovation Council, and DePaul University School of Hospitality Leadership.