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On-Demand Webinar

The Cure for Group Reservations Management

Empty rooms. Reservation errors. Huge spreadsheets that must be manually transferred into the system. Endless back and forth with event and meeting planners. The room-block process is time-consuming and full of headaches.

Up to 95% of hotel bookings are manual, which means guests may be booking offline, outside the block, or through expensive online travel agencies. In fact, a study by leading research group Tourism Economics found that 34% of hotel rooms booked for an event were outside the hotel's contracted room block.

Watch the recording


In this webinar, we explore how to overcome the headaches associated with managing group reservations. Some common headaches that we will address are:

  • Guests booking outside room blocks.
  • The financial cost of manual group reservations.
  • The inability to upsell at the time of booking.

Featured Presenters

Joe Skiados

Tiara Hicks

Senior Manager, Product Marketing

Tiara Hicks has over 10 years of experience managing products and building loved and sought-after brands for Fortune 500 companies, start-ups, and tech companies. As the Senior Product Marketing Manager for Cvent Passkey and Cvent Business Transient, she successfully drives sales performance by carefully combining product strategy, messaging, and marketing tactics.

Prior to joining Cvent, Tiara led Product Marketing at Avizia, a telemedicine start-up. She is passionate about understanding how to effectively use analytic insights to meet the needs of consumers. In her spare time, you can find Tiara rooting for the North Carolina A&T Aggies.