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Webinar

Why Content Marketing Is Important for Hoteliers and Destinations

In the current digital landscape, content marketing is essential to any hotel’s digital marketing strategy. By producing relevant and authentic content centered on your hotel or destination, you will build awareness and trust with consumers and ultimately grow your business.

You also must make sure that your content reaches planners all year round, so you can stay top of mind and attract prospective and existing customers. Cvent’s content marketing ads help you build and strengthen your brand awareness at every stage of the buyer journey, leading to increased RFP volume.

May 09, 2019, 2:00 PM ET


What you’ll learn:

  • Why content marketing is important for hoteliers and destinations?
  • How you should be thinking about your content?
  • Best practices for content creation?
  • How you can maximize and enhance your content marketing strategies via Cvent?
  • Key benefits to content marketing on Cvent platforms?

Featured Presenter

Joe Skiados

Michele Nieberding

Team Lead, Product Marketing, Cvent

Michele is a Product Marketing Manager at Cvent. Before joining Cvent, she worked at various agencies handling digital marketing for clients such as L'Oreal, Kimpton, and Burger King. Prior to that, she helped with branding for new hotel developments in Shanghai, China. When Michele is not focused on marketing, you can find her baking cakes or playing with her dog.