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On-Demand Webinar

Follow the Clues to More Group Bookings

It’s a great time to be in the hospitality business. According to the 2018 “Global Economic Significance of Business Events” study by the Events Industry Council, business events in 2017 included at least 1.5 billion participants across 180 countries — and generated around $1.07 trillion of direct spending.

Meetings and events are more popular than ever, but they’re also quickly changing. And that transformation comes with obstacles. How do you traverse the rocky road of change? In this webinar, we examine a few potential challenges and opportunities. From overtourism to cybersecurity, we examine today’s leading trends and apply some best practice suggestions in order to help you take advantage of new opportunities, position your venue for success, and plan for a future of continued adjustment.

Watch the recording


We’ll discuss best practices for some of today’s leading trends, including:

  • Over-tourism.
  • Cyber security.
  • Intelligent technology.
  • Personalization.
  • And more!

Featured Presenter

Joe Skiados

Jackie Kline

Senior Marketing Associate, Cvent

On the Hospitality Cloud Marketing Team at Cvent, Jackie has a great understanding of hotelier and destination business needs as they relate to group and transient business. In her 5+ years at Cvent, she has worked directly with hotels to increase RFP award rates, developed a customer advocate program, and worked with customers to showcase their success stories. Currently she develops a multitude of webinars and coordinates industry show presence to help hotels achieve maximum success when it comes to meetings and events.

A native of the hospitality world, prior to joining Cvent Jackie was in the restaurant industry. She is passionate about all things food, hospitality, and travel.