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Ready, Set, Grow: 5 Ideas to Boost Your Group Business

While travel as a whole is expected to decrease in 2019 when compared with 2018, business travel for all purposes is expected to grow. According to the U.S. Travel Association’s December travel trends index, 2018 was business travel’s best year since 2010. With the most recent index showing a continued growth trajectory this year, group business especially should be a major focus for every venue.

Because of its predictable nature — unlike leisure business — group makes up 15% to 50% of the revenue potential for most hospitality organizations. However, figuring out exactly what appeals to planners and how to grab a bigger portion of group travel business can seem elusive.

August 21, 2019, 2:00 PM ET

In this webinar, we’ll share actionable ideas that will help you grow group business and lower the cost of operation, effectively increasing revenue stream. We’ll discuss how to:

  • Create planner personas
  • Invest in virtual and augmented reality
  • Use digital marketing
  • And more!

Featured Presenter

Joe Skiados

Rebecca Lincks

Marketing Lead, Cvent Hospitality Cloud

On the Hospitality Cloud Marketing Team at Cvent, Rebecca has a great understanding of hotelier and destination business needs as they relate to group and transient business. In her 3+ years at Cvent, she has worked to deliver cutting-edge industry content to hoteliers, both digitally and through in-person events. Prior to Cvent, Rebecca developed her passion for marketing analytics and optimization at a B2B marketing company.

Originally from Long Island, NY, when Rebecca is not focused on marketing you can find her on the hunt for a nice beach and "decent" bagel.