The Cvent Source + STR: Group Business Insights

It goes without saying that 2020 has been filled with industry challenges and uncertainty, but as the year comes to a close, it’s time to focus on 2021 planning and strategy. While we cannot predict what may happen next year, analyzing the latest RFP and market data to get a picture of the impact COVID-19 has had can help to set goals and expectations for 2021 and beyond.

Watch the webinar in our monthly series dedicated to providing you with the latest insights on the group business landscape. We will be joined by special guest, Patrick Mayock (VP, Research & Development, STR), who will be providing supplementary data and commentary from STR about the overall group business landscape.

Highlights include:

• Monitoring the most recent RFP activity through mid-December
• ADR analysis by market, chain scale, and more
• Updated 2021 and 2022 pace figures for key markets
• Latest trends on business transient activity

This series is based on proprietary data from the Cvent Supplier Network (CSN), overall meetings and events trends, and observations from proven third-party experts—such as STR—in the hospitality space.