Hotel Manager Essentials for Uncertain Times: Digital Marketing Playbook

Now is the perfect time to go back to basics and nail down your strongest digital marketing strategy to keep your venue visible and relevant for the long term.

In this webinar, we’ll present essential digital marketing takeaways from our updated group business marketing playbook. It provides short-term marketing tactics to help you through the current downturn, and reasons why you should resist the urge to cut back on your digital budget.

We’ll discuss how to:

• Stay visible and engaged across sourcing channels.
• Implement the three pillars of SEO.
• Take advantage of social media and real-time interactions.
• Use digital advertising to acquire and nurture planners.