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While there are many approaches to how you drivinge group business for your venue, some venues have seen success by structuring their marketing efforts around an upcoming renovation.

We talk to the Galt House to hear how they developed a comprehensive marketing campaign around their recent renovation to get the intended return on their investment. Hear from Skip James, VP of Sales and Marketing at the Galt House and Kevin Carr, VP of Sales at Cvent as they highlight how the Galt House built their marketing approach, including:

  • How to use a renovation to generate more interest in your venue and region.
  • How to reach planners during all stages of the sourcing process.
  • When to employ certain marketing tactics to get the most out your renovation.
  • How to create your own marketing playbook and receive more RFPs.
  • …and more!
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