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Forward-looking group booking activity is a leading indicator of hotel success. That’s why we strive to provide the insights you need to stay ahead of the competition and act on trends that drive future business.

Use the insights from our quarterly Group Business Outlook report to compare property’s performance against that of the industry, and inform your sales and marketing strategy for meetings and events.

In this webinar we’ll break down the numbers and trends that comprise our Q4 Cvent Group Business Outlook. We’ll share current trends in the industry and their effect on future hotel performance, including:

  • A 24-month forward look at the unique room nights booked via Cvent.}
  • A 12-month look back at the RFPs awarded.
  • Characteristics of RFPs for future events that have been awarded in the past 12 months.

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