What Do Planners Want, Anyway?

Missed us at Cvent CONNECT 2019? Join us for this popular session and get answers to the mysterious question: What do planners want?

If planners drive the business of group events, then hospitality professionals need to know what they want. But that’s not as simple as checking a box on event objectives; it takes understanding the psychology of the planning process.

From the moment planners begin to source a venue to the onsite experience that influences whether they’ll return to that venue, this session discusses the “why” of planner decisions so hotels and destinations can help create the ideal event experience. We’ll answer questions such as:

• How can planners and hoteliers quickly develop productive relationships?
• How can modern hoteliers differentiate their venues in the eyes of planners?
• What can smaller, independent venues do to compete?
• … and more!