On-Demand Webinar:
Why In-Person Still Matters: Data-Backed Actions for a More Resilient Event Strategy

Planners are under pressure. Costs remain high, expectations are shifting, and the path from sourcing to execution is getting more complex. At the same time, in-person events remain a high-value channel that organizations continue to prioritize.

So, what does that mean for suppliers?

In this webinar, we’ll break down the latest Northstar/Cvent PULSE survey and highlight the signals that matter most to hotels, chains, HMCs, CVBs, DMOs, and special event venues. You’ll walk away with a sharper understanding of what planners need now and how to align your strategy to meet the moment.

What you’ll learn

• The biggest planner pain points influencing event decisions in 2026
• Why in-person remains essential, even as market sentiment softensn
• What supplier behaviors and support models matter most in a high-pressure environment
• How to use current market data to refine your messaging, outreach, and partner strategy
• Practical actions your team can take to better support planner confidence and conversion