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As you probably know, the planner sourcing journey is far from a straight line. In fact, Cvent’s annual Planner Sourcing Survey found that a whopping 71% of event planners don’t have a destination in mind when they start sourcing.

With the world at their fingertips, it can be hard for venues to stand out as well as they used to. Planners are turning to the web for research: browsing articles, reviews, and social media. That means the online space is the new focus when it comes to winning customers.

The name of the game now is positioning your message to capture planners’ attention at just the right moment. Tackle the 2023 group business market with a deeper understanding of the planner sourcing journey and win your venue more business.

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