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https://hello.cvent.com/hospitality-en-wbr-Hit-a-Home-Run-in-2022-with-Renovation-recording-thank-you.html
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There are many approaches to driving group business to your venue—some venues have seen success by structuring their marketing efforts around an upcoming renovation.

Watch as we talk to the Galt House, to hear how they developed a comprehensive marketing campaign around their recent renovation. Hear from Skip James, VP of Sales and Marketing at the Galt House, and Kevin Carr, VP of Sales at Cvent, as they highlight how the Galt House built their marketing approach, including:

  • Using a renovation to generate more interest in their venue and region
  • Reaching planners through all stages of the sourcing process
  • When to employ which marketing tactics to get the most out your renovation
  • How to create your own marketing playbook and receive more RFPs
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