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The post-Covid travel boom continues to surge, and remote and hybrid work have become the new normal. More and more travelers are opting to combine business and leisure trips, forming a whole new class of “bleisure” traveler. Recent studies indicate that over 50% of domestic and international trips are now bleisure trips—a profound shift in consumer travel attitudes and behaviors.

This significantly impacts hotel operations – big and small. Hotels that meet the moment and respond to the needs of the new traveler segment are likely to see brighter future. The growth of the hospitality industry is vital to the American economy, and hotels that change with the times will see a bigger chunk of that returning revenue.

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