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As the lines between work and home blur, so do the distinctions between business and personal travel. “Bleisure” travel—blending business and leisure travel—has exploded during the pandemic, representing a profound shift in consumers’ attitudes and behaviors related to travel. Moreover, according to Cvent’s November 2021 Group Business Insights Report, 72% of surveyed meeting planners are sourcing events with an in-person component. As travel is returning, travelers are expecting a different experience from hotels.

This is significantly impacting hotel operations – big and small. Hotels that meet the moment and respond to the needs of the “new” traveler segment are likely to see brighter future. The growth of the hospitality industry is vital to the American economy, and hotels that change with the times will see a bigger chunk of that returning revenue.

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