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Planner sourcing behavior doesn’t necessarily follow a well-lit, straightforward path. We found in our annual Planner Sourcing Survey that 71% of event planners aren’t certain of their destination when they start the sourcing process.

There’s just too much stuff in the world for venues to stand out to planners the way they have in the past. Now they all go online to research, reading articles and reviews, checking social media, and more. That online space is what you need to pay attention to--it’s there where you win or lose customers now.

That’s why you want to curate and place your message correctly to boost their confidence in your property. Meet the moment in 2023 and capture their attention at the right place and the right time. Drive more business to your property with a modern understanding of the planner sourcing journey.

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