How can hotels maximize the total revenue from group stays beyond just selling rooms?

Room revenue is just the start - the real potential to upsell on-site experiences and premium upgrades from every guest is frequently overlooked due to busy operations and insufficient tools

Watch our session featuring HEI Hotels & Resorts to hear how Cvent Passkey can help hotels boost TRevPAR from every group without added manual effort, combining product insight with a hotelier’s perspective on turning group business into broader revenue opportunities.

You’ll walk away knowing how to:

• Showcase tailored offers, add-ons, and upgrades through a branded booking experience
• Design pre-arrival email journeys that drive F&B, spa, parking, and outlet revenue
• Encourage shoulder-night stays and higher per-guest spend across group block
• Surface insights to protect rate, improve pickup, and reduce revenue leakage