Exciting news for CVBs and DMOs: A remarkable 76% of event planners are now seeking partnerships with Convention and Visitors Bureaus for their upcoming events. This highlights a golden opportunity for your organization to drive substantial revenue and elevate its market position as the go-to partner for these planners.
Even more compelling is the finding that 46% of planners are prioritizing second-tier cities, while an additional 35% are considering smaller cities for their venues. This trend towards unique, off-the-beaten-path destinations signifies a lucrative opportunity for your CVB or DMO to capture a significant portion of this emerging market.
Watch this an exclusive webinar where we will delve into the strategies and tactics that will help you become a magnet for group business. We're ready to share proven tactics to distinguish your destination, enhance community engagement, maximize resource utilization, and highlight your region's unique attractions and experiences—all designed to bolster your profitability, even with limited budgets.
Senior Account Manager, Hospitality Cloud
