As you probably know, the planner sourcing journey is complex. In fact, event planners often start sourcing without a specific destination in mind.
With the world at their fingertips on sourcing platforms, it can be hard to narrow the search to the best venues for their group. Planners rely on the web for research: browsing articles, reviews, and social media posts. That means the online space is the primary focus when it comes to winning new customers.
The best way to build connections with planners is to position your message to capture their attention at just the right moment. Learn more about what steps event professionals take when sourcing and planning events. Take a peek into their decision-making process and discover what causes them to stop their endless scrolling. Tackle the 2025 group business market with a deeper understanding of the planner sourcing journey and win more business for your venue.
Watch us and excel in the digital age of planner sourcing!
Assistant Team Lead, Product Marketing
Cvent
