Cvent | World Cup Pipeline Softness? How Hyatt Regency Houston Rebuilt Group Revenue with Cvent

See how Hyatt Regency Houston Downtown drove $955,659 in revenue using targeted Cvent advertising.

The World Cup prompted hotels to hold group inventory and restructure rates. When corporate planners pulled back, the expected surge did not materialize.

Hyatt Regency Houston Downtown flipped the script by targeting in-market planners using Cvent. Diamond Plus Ad, part of Group Pipeline Multiplier drove $955,659 and 2,900 room nights, with 1,679 total RFPs and a 4.3% win rate.

Watch Michelle Armstrong and Jayson Garcia, DOSM at Hyatt Regency Houston Downtown, for a live walkthrough.

You will walk away knowing how to:

Use Diamond Plus, Suggested Ads, RFP Showcase, and Promotions to intercept in-market planners before your comp set does
Build a CSN advertising strategy that drives high-value RFPs during periods of demand softness
Identify which Cvent CSN products move the needle for your property and market
Turn targeted planner visibility into committed group revenue without relying on rate discounts

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Enjoy unparalleled reach

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Q1 2021 Edition

Thursday, June 17, 2021 at 2:00 p.m. ET

Q1 2021 Edition

Thursday, June 17, 2021 at 2:00 p.m. ET

Q1 2021 Edition

Thursday, June 17, 2021 at 2:00 p.m. ET

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