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With fluctuating demand in the industry, any group business you can win is critical to success. The best way to generate incremental group business is to make sure planners can find your venue. Putting yourself in the shoes of planners is the best way to understand how to position your own venue to maximize visibility.

In this webinar, we discussed how planner sourcing priorities are evolving and how they’re leveraging sourcing tools such as the Cvent Supplier Network. By understanding this process, you can generate more RFPs and thus increase your revenue. In addition, we’ll over how Cvent Advertising solutions can help you optimize your reach.

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