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https://hello.cvent.com/HC-Client-WBR-MOFU-MKTG-5-Ways-to-Monitor-NA-Q220Session-1--Date-18-June-2020_02-Session-1---OnDemand-TY-LP.html
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Monitoring real-time group RFP data is crucially important for hotels during periods of uncertainty and fluctuating demand. Hotels with the greatest amount of data transparency are the ones that lead the way through tough times – and toward new opportunities.

In this webinar, Carleigh Fagre, Cvent’s Sr. Business Intelligence consultant, highlights effective ways you can leverage group RFP data using the Cvent Competitive Set Dashboard.

You’ll learn how you can:

  • Monitor shifts in demand – booking windows, market segments, planner location, etc. – vs. your competitive set.
  • Analyze your RFP response and compare your property’s bid rate and response time to your competition.
  • Forecast surges in future demand for your property to understand when to adjust your staffing.
  • Track cancellations using the new ‘Canceled RFPs’ filter.
  • Leverage planner data to prospect and fill cancellations (e.g., target local planners, specific groups sizes, and more).

WATCH THE WEBINAR