How to Win More Business (Right Now) Using Data

RFP volume is starting to show signs of improvement. But even as demand for group business starts to come back, getting new groups to source your venue will be highly competitive. This is the moment when resilience becomes growth. Meet the moment.

Know when to expect a pop in demand in your market and be prepared to capitalize. In this webinar we will discuss the importance of at-property group business intelligence, and how Cvent’s Competitive Set Dashboard will help you understand group demand, RFP response patterns, how your competition is doing, and how you can use that information to capitalize on your marketing and sales strategies.

We’ll go over how you can:

• Analyze your future demand
• Compare real-time data against your competitive set
• Define your competitive pool and view aggregate performance data
• Set custom thresholds and alerts if your property falls behind on important performance metrics
• Use this data to optimize your marketing efforts