Planner Sentiment on MICE Business: A Look Ahead

How are event planners feeling right now about the state of meetings and events? What challenges are they now facing? And what do they see for 2021? To find out, we surveyed more than 700 meeting and event planners across Europe to provide you with insights into event planner sentiments during a time of COVID-19.

In this webinar we will talk about the outcome of that survey, to provide you with a deeper understanding of planner needs, priorities and challenges to prepare you for future business.

Watch this webinar to hear about the key findings, such as:

• Hybrid events are the way forward: 76% say they’d plan a hybrid event
• Most planners expect spend to return to pre-COVID levels: 52% believe their 2021 in-person event spend will be higher than their spend in 2019
• Technology is more important than ever to planners: 62% say that their use of technology has increased during COVID-19