Adapting hospitality business to the new reality of MICE and business travel takes all hands: hoteliers, owners, management companies, and more. Efficiency and data-driven planning will be a priority while profitability is not a given. Where you place marketing money must be calculated carefully and proven with data insights.

In this webinar, we’ll address key areas of change we see emerging as the hospitality industry restarts and MICE and transient business pick up. From sourcing and RFPs to actual event management, we’ll provide critical insights that should help you consider how to strategise your marketing efforts to embrace market resurgence.

We’ll discuss key critical shifts that we anticipate in the events industry and how to adjust to the changing landscape, including:

  • Emphasis on hybrid or smaller events
  • How to accommodate social distancing in your venue
  • Prioritisation on health and safety at gatherings
  • Partnering with destination marketing organisations to market your destination and venue