How to capture new types of group business following an industry downturn

Adapting hospitality business to the new reality of Group and Corporate travel takes all hands: hoteliers, owners, management companies, and more.

For this first session of our monthly “Restarting Hospitality” series, we have delved into how hotels can give a boost to their marketing and communication strategy.

Smaller drive-to events are poised to return before other types of Group business. Venues will need to gain a substantial head start in closing these lucrative opportunities and it’s crucial to be positioned to capture this new type of business early in the process.

In this webinar, we have discussed how to help attract these early sourcing planners with effective marketing solutions.

You'll learn:

• What to expect as hotels reopen and Group business returns.
• What your clients will expect in the new events landscape.
• How your venue can market and sell effectively to attract these planners.